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In a bid to combat obesity globally and offer a healthier and eco-friendlier option to consumers, soda giant Coca-Cola has launched a new beverage paired with a new brand look.
The alternative to the company’s flagship cola, ‘Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle.
Launched in Argentina, Coca-Cola Life is made with a mixture of sugar and stevia-based substitute, and contains two times less the calories than regular Coke.
The plant-based bottle also consists of 30% recycled natural materials, and is considered to be lighter in weight than regular PET plastic bottles
Instead of the brand’s signature red, the drink has been unexpectedly given a green-labeled packaging—designed by Seattle-based design studio Platform—most likely as a way to visually show a “touch of nature”.
Coca-Cola Life will rollout globally over the next several months.
What do you think of Coca-Cola’s new drink and branding for it?
[via Platform Blog and Platform]
In a bid to combat obesity globally and offer a healthier and eco-friendlier option to consumers, soda giant Coca-Cola has launched a new beverage paired with a new brand look.
The alternative to the company’s flagship cola, ‘Coca-Cola Life’ is said to be an all-natural, low-calorie soda packaged in a fully-recyclable plant-based bottle.
Launched in Argentina, Coca-Cola Life is made with a mixture of sugar and stevia-based substitute, and contains two times less the calories than regular Coke.
The plant-based bottle also consists of 30% recycled natural materials, and is considered to be lighter in weight than regular PET plastic bottles
Instead of the brand’s signature red, the drink has been unexpectedly given a green-labeled packaging—designed by Seattle-based design studio Platform—most likely as a way to visually show a “touch of nature”.
Coca-Cola Life will rollout globally over the next several months.
What do you think of Coca-Cola’s new drink and branding for it?
[via Platform Blog and Platform]