To illustrate the “power of branding”, Stuttgart-based German art director and designer Christian Goldemann has created the “Better World Brands” project, where he has changed the words found in famous logos.
Even after replacing the well-known brand names with other words—for instance, he changed “Nike” to “Nice”—, Goldemann is “sure you will recognize almost all of them”.
View our favorite edited logos from the project below—or head over here to view the entire collection.
How many of these logos can you identify?
[via Christian Goldemann]